How SEO Can Help Your Business Compete in the Medical Distribution Industry
The challenges the COVID-19 pandemic has presented to the world are unprecedented in modern times. As an Independent Medical Distributor, your business is essential, but the way you do business has dramatically changed. The face-to-face contact you have relied on in the past to meet with your customers has been greatly limited or even eliminated altogether. To compete in today’s medical distribution industry, you have to be innovative, creative, and adaptable.
In-person contact with your clients has likely morphed into virtual meetings. Your sales channel may have moved from in-person sales to online sales. So how do you compete in this ever-changing climate? Undoubtedly the services you provide to your customers and your partners are more important now than ever before. Having a powerful online presence is crucial, and in order to attain a strong presence in the digital world, you need to have an effective digital marketing strategy. SEO, or search engine optimization, is an extremely important part of that strategy.
SEO is what makes your website visible to major search engines, like Google, and helps you show up in the search results of your potential customers. When people looking for your products and services search online for certain keywords, Google connects those keywords to your business if they appear on your website, and your website shows up in search results. A savvy digital marketing strategy involves research and implementation of the keywords that are most lucrative to your business and help connect you with consumers. Effective keywords are just part of SEO marketing services; there’s much more that goes into a well optimized website, including compelling content, user experience, a strong web design, business citation link building, technical SEO analysis, and more.
At IMCO, we are committed to your ongoing success. That is why we have developed a new platform to help your business continue to grow and thrive. We believe that, as an Independent Medical Distributor, you are a vital link in the healthcare supply chain. We are committed to helping you drive your business into the future of healthcare with relevance and profitability. We now offer our members SEO marketing services through our new platform, Vital Link™. If you would like to learn more about how SEO or other digital marketing services can help you succeed, contact us at VitalLink@imcoinc.com today.
If you are not yet a member of the IMCO network, please contact us HERE to discuss the benefits.
As always … thank you for being the Vital Link.