Incentives & Promotions
IMCO offers various product promotion and sales incentive programs to enable our Member distributors to gain mind and market share for your products. IMCO assists Vendors through the design, promotion, implementation and tracking components of promotional and incentive programs to assist in maximizing your return.
Member Incentive Program (MIP)
Vendor partners can enhance their product offering to IMCO Members by providing a growth incentives that is based on the calendar year. Participation in the MIP Program provides the Vendors opportunity for additional distributor focus as they strive for enhanced profitability.
IMCO offers manufacturers the opportunity for product promotions to gain the mindshare of distributors and their representatives. IMCO, through its Marketing team, has developed a formula for designing and implementing successful promotions. Components include communication, training, tracking and incentives. IMCO works with the manufacturers to facilitate reporting and deliver results.
Specific programs include:
Sales Emphasis Line (SEL)
The IMCO SEL (Sales Emphasis Line) program is a comprehensive approach to partnering with clearly identified key IMCO Vendors. SEL Programs include promotions, exclusive pricing, order cycle management, discounted freight terms and enhanced incentives. Programs and support are focused on assisting providers to increase efficiencies and improve patient outcomes, while reducing overall healthcare costs. Our shared goal is cooperative compliance resulting in growth of both market share and profitability.
EPIC PROGRAM (Equipment Performance Incentive Contest)
The IMCO EPIC Program is a yearlong capital equipment sales program designed to increase Vendor sales while rewarding the top performing Member representatives with incentive prizes. Reps will earn points based on the sale of specific participating products as well as for participating in sales training activities and Vendor ride days. The top ten performers, based on yearlong total accumulated points, will be rewarded with travel vouchers at the IMCO National Convention. Vendors will benefit through enhanced Member interaction, exposure from promotional activities and focus on monthly program updates.